1973 - Timeline

Born to a mother from the Andes of Peru and a father from Leicester, England.


1980 - Timeline

Begins to cook at great aunts house in Lima and visits grandmother in the Andes. The Shining Path bring violence to Peru.


1984 - Timeline

The Shinning Path threaten Martin’s dad and so Martin and family leave Peru after a year of living under armed guard.

Arrives in Coalville, Leicestershire and experiences brutal year of racism. Misses family, food and surfing. Cooking is his salvation and his way to make friends. So is painting, art and music.


Due to culture shock and being torn from his family and country of birth he suffers from depression.

In Leicester he works as a silver service waiter at a fine dining restaurant and as a barman, commis chef, has factory jobs, cleaning jobs, and starts a T-shirts company. Studies art and business. Becomes student president. On a trip to Peru, his sister aged 4 gets kidnapped. That same time, stepfather dies in airplane accident.


1993 - Timeline

At University in Leeds he starts a club night called The Global Kitchen where he cooks and djs at the same time. Playing music and serving traditional dishes from around the world, the night proves to be a hit.

Begins djing all over the world playing world music. Over the next 15 years plays in 35 countries and more than 200 festivals.

Whilst at University, he is awarded the International Student Marketing Award from the IOD.

Travels to Spain and Italy on a motorbike, and to Malaysia and Mexico. Kidnaped at gunpoint in the latter. Survives.


1997 - Timeline

Works in Cuba with Buena Vista Social Club members recording albums.


2000 - Timeline

Produces almost 100 compilations of artists including Nina Simone, John Coltrane, Lee Scratch Perry, Tito Puente, Miriam Makeba, Asha Bhosle, Kirsty MacColl and Jorge Ben.

Signs and launches KT Tunstall, Oi Va Voi and Koop at EMI. KT sells 1m albums and wins BRIT Award.

Joins Steve Job’s Apple iTunes as founder member of iTunes Europe. Business grows exponentially in 3 years and becomes Head of iTunes Pan EU managing 16 countries.


2007 - Timeline

As Head of Disney Music Group EMEA and European board member (the youngest by 10 years) for Bob Iger, he launches High School Musical, Hannah Montana, Miley Cyrus, Jonas Brothers, Selina Gomez and Demi Lovato.

Achieves number 1 albums in the world for 2 years running and success with a variety of artists, albums and concert tours.


2010 - Timeline

Leaves music industry to begin dream of becoming a chef and opening London’s first Peruvian restaurant of its kind.

Creates supper clubs at his home, and then pop ups at disused cafes to test the idea. Crafts the concept for Ceviche and attempts to raise money. Builds fan base through social media and meets chefs, restaurateurs and operators seeking advice and funding.

None offer funding as Peruvian food is completely unknown and they think its crazy to open a restaurant by an unknown chef with an unknown cuisine in the middle of one of Britain’s worse recessions. But all love the idea, think its ‘fresh’ and offer advice and support.

Joins Amantani, a children’s charity in Peru, as Trustee.


2011 - Timeline

Pitches to over 200 investors but none wishes to invest.

Sells his home, invests all he has and investors from the worlds of music, tech and hospitality take note. ‘He’s either crazy, or he’s onto something, or both, but either way, he’s unstoppable in his passion for Peruvian food, builds great teams, nurtures talent and has been successful in the past running some of the most exciting businesses in entertainment and tech’.

Angels join Martin and raise the funds needed to open Ceviche.


2012 - Timeline

Hires Raquel De Oliveira as General Manager, whom today is Managing Director.

Finds site in London’s Soho and they open Ceviche to great success. Focused on the coastal cuisine of Peru and Lima’s vibrant food scene, Ceviche becomes one of London’s biggest restaurant success stories. Ceviche’s dishes influence chefs across the world.

Martin’s father is given 3 months to live after being diagnosed with cancer. He passed away the same month of opening Ceviche.


2013 - Timeline

Ceviche’s Don Ceviche dish is named Top 5 dish by Time Out Magazine.

By public demand Tiger’s Milk Records launches and releases first compilation ‘Peru Maravilloso’. Ceviche The Cookbook by Martin Morales is released by Hachette entering the UK top 10 and is #1 in Peru.

Wins Sunday Times Food Book of the Year, 3 World Gourmand Awards and various design awards and is translated into 13 languages.

Ceviche’s Don Ceviche dish is named Top 10 dish in the UK by The Times.


2014 - Timeline

Opens Andina in Shoreditch focusing on the cuisine of the Andes and first 12 months proves difficult.

Both Andina and Ceviche are featured in the Michelin Guide.

Martin wins Entrepreneur of the Year Award by the Peruvian Government and the UK Chamber of Commerce.


2015 - Timeline

Martin and Raquel find a disused building in Old St filled with squatters and used for raves and fall in love with its history.

It turns out it’s the iconic Alexandra Trust Dining Rooms, built by Sir Thomas Lipton in 1898 to feed working people of East London. They restore it as Ceviche Old St restaurant, a live music venue and the first art gallery for contemporary Peruvian art outside of Peru.

Ceviche Old St wins Best New Venue at the Retailers Retailer’s Awards.

Ceviche Soho wins Most Improved Sustainable Restaurant of the Year Award and wins Best Peruvian Restaurant Bar in the UK at the Lukas Awards.

Martin’s Peruvian Kitchen YouTube Channel launches.


2016 - Timeline

Casita Andina in Piccadilly opens and gains its first AA Rosette Award.

Ceviche Family restaurants are all featured in the Michelin Guide.


2017 - Timeline

Wins GQ Magazine Innovator of the Year Award.

Andina The Cookbook by Martin Morales is released in the UK, Peru, Spain, Netherlands and Germany to great acclaim.

Time Out features Ceviche Soho in their Top 10 List of best restaurant in London.

Writes ‘Here We Cook With Love’; a play which features food and poignant stories of Martin’s childhood and the whole audience eating what Martin cooks on stage. Sell out performance at Southwark Playhouse.


2018 - Timeline

Andina Bakery and Andina Restaurant open in Notting Hill.

Ceviche Soho wins Best Latin American UK Venue at the Cool Venue Awards.

Martin’s and Blok Production’s ‘Martin Morales’ Peruvian Road Trip’ first shown on BBC Radio 4 wins Best Documentary at the 2018 New York Festivals International Radio Awards recognizing The World's Best Radio Programs.